
Happiness as an Industry: Why We Want to Be Happy—And What’s Wrong with That
The expansion of ‘happycracy’ into everyday life unfolds against the backdrop of a diktat of positive thinking, mindfulness, and self-improvement. Yet researchers point to the hidden traps in the pursuit of happiness. Why can being happy sometimes be dangerous? Maria Kucheryavaya, sociologist and visiting lecturer at the HSE School of Communication, reflects on this in her column for IQ Media.
Submission deadline: April 6, 2025